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Journalists for Human Rights Case Study

Client
Journalists for Human Rights
Year
2023–Present
Timeframe
Ongoing Partnership
Journalists for Human Rights partnered with CANRev Collaborative to strengthen its fundraising structure and support steady, long-term revenue growth. With strong leadership, an established reputation, and committed supporters, the organization was well-positioned for growth.

The focus of the engagement has been on refining systems, enhancing donor stewardship, and building the internal infrastructure needed to support continued expansion.
The Challenge

Journalists for Human Rights had an active fundraising program and strong relationships led by the CEO and team. As the organization continued to grow, there was an opportunity to introduce more structure and coordination to support long-term sustainability.

Specifically, they were looking to:

  • Bring greater consistency to donor stewardship

  • Improve coordination around foundation and corporate funding

  • Expand sponsorship opportunities beyond single events

  • Strengthen internal systems to support leadership-led fundraising

The goal was not to fix gaps, but to build on existing momentum and create scalable systems that would support continued growth.

The Solution

CANRev implemented a structured, systems-focused fundraising approach designed to support both leadership and staff.

1. Donor Stewardship Roadmap

We developed a comprehensive donor stewardship roadmap to:

  • Create consistency in donor engagement

  • Support the CEO in maintaining and growing key relationships

  • Clarify outreach, follow-up, and meeting goals

  • Strengthen retention and long-term donor value

2. Institutional Funding Coordination

To strengthen foundation and corporate funding efforts, we:

  • Built and maintained a working pipeline of relevant grants

  • Tracked deadlines, priorities, and responsibilities

  • Improved coordination across team members

  • Reduced the risk of missed funding opportunities

3. Sponsorship & Revenue Expansion

We developed a year-round sponsorship prospectus to expand partnership opportunities beyond single events. This included:

  • Supporting sponsorship and table sales for the Night for Rights Gala

  • Increasing the return on an existing annual event

  • Creating more scalable corporate engagement pathways

4. Campaign & Leadership Support

Throughout the engagement, CANRev provides hands-on strategic and practical support for:

  • Individual donor campaigns

  • CEO- and staff-led fundraising initiatives

  • Messaging and opportunity positioning

  • Capacity-aligned revenue planning

Results to Date

  • Over $100,000 in increased unrestricted funding

  • More consistent and intentional donor stewardship practices

  • Improved coordination around grants and sponsorship opportunities

  • Stronger structural support for CEO- and staff-led fundraising

  • Fundraising systems that continue to evolve and strengthen over time

The Results

$ k

in new revenue

new partnerships

%

increase in revenue
Testimonials
“CanRev helped us rethink how we approach revenue without compromising our mission. For the first time, we have a clear, sustainable strategy that supports our work long-term.”
Marco Bellini
Marketing Director at Sorella Vita, Milan