Driving Revenue Growth for Associations That Lasts

For years, CANRev Collaborative has been helping associations unlock their revenue potential through innovative strategies, custom solutions, and cutting-edge technology.

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We care. We hustle. We deliver.

We focus on one thing: non-dues revenue that performs, because sustainable growth means diversifying your income streams and building programs that deliver real results. From sponsorship and partnership development to advertising revenue and fund development planning, we bring fresh thinking and proven expertise to every engagement.

Our approach is simple: we work alongside you to identify new growth opportunities and create actionable plans that align with your strategic goals.  

With 50+ years of combined experience, we don’t sit on the sidelines. We embed with your team, represent your organization like it’s our own, and push revenue forward. We work hard, move fast, and genuinely enjoy what we do and it shows in the results.

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Edward Byers, CMP, CAE

President, CANRev Collaborative

With over 15 years of experience in the association and not-for-profit sectors, Edward has helped organizations generate over $50M in new revenue through strategies including sponsorships, partnerships, education programs, membership drives, events, fundraising, and more.

Edward's passion lies in helping associations think differently about revenue—moving beyond traditional models to discover what's possible. He's committed to working with you to build strategies that are not only innovative but also practical and aligned with your mission.

Meet the people who make it happen

Alex Cuc

Revenue Generation Specialist

Alex is relatively new to the association space but has quickly discovered a passion for helping organizations grow through creative, outside-the-box strategies that drive revenue and meaningful results. As a Revenue Growth Strategist with CANRev, Alex enjoys connecting with people, learning about the communities they represent, and finding innovative ways to support their success, no two days are ever the same. With over 15 years of experience in client-facing roles, accounting, and finance, Alex brings a strong foundation in listening, relationship-building, and delivering results that exceed expectations. Outside of work, Alex enjoys snowboarding, spending time in Greece at a family home, and volunteering with animal shelters and rescues. A fun fact: Alex loves spiders, if one appears in the home during winter, it stays until summer before being safely released outside.

Maria Antonation

Revenue Generation Specialist

With close to 18 years of experience working with associations and not-for-profits, Maria has built a career rooted in collaboration with partners across a wide range of industries and organizations. Her work centers on strategic planning, program development, and execution to drive revenue growth, a role that can be hard to summarize but is deeply rewarding in its impact. Maria is especially passionate about supporting associations that advocate for meaningful industries and causes, helping them strengthen their sustainability and reach. Bringing a creative, strategic mindset, Maria specializes in building sponsorship programs, developing corporate partnerships, and creating diversified revenue streams that help organizations thrive. Outside of work, Maria enjoys family travel, from mini provincial road trips to exploring more of Canada, along with golfing, baking, and spending much of her time cheering on her kids at sports and activities, which she considers the most rewarding role of all.

Robyn Mourant

Revenue Generation Specialist

With 20 years of experience in the association field, she brings deep expertise and genuine passion to every project. Robyn loves working closely with associations to understand their unique challenges and help them achieve meaningful success. My approach is collaborative and client-focused, She's here to support your mission and drive results that matter.

Our expert team is ready to help.

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Camila Farah

Events Manager

Camila has been working in the association space since 2017, drawn to the unique blend of events and non-profit work that associations offer. Her role focuses on sponsorship fulfillment at events, ensuring that sponsors feel valued and receive everything they were promised. She thrives in the fast-paced onsite environment and loves every aspect of event execution, from setting up tables to printing badges, embracing the energy and excitement each event brings. Through her close work with sponsors, Camila has developed a strong understanding of what they truly value, helping associations build meaningful partnerships and long-term support, because happy sponsors mean lasting revenue. Outside of work, she’s a proud musical theatre enthusiast and can often be found listening to the cast recording of Hamilton at any time of day.

Kristina Francis

Marketing Manager

With two years in the association space, Kristina brings fresh ideas and strategic energy to every project, most notably taking the lead on Non Dues-a-Palooza (NDaP) alongside the team. When she’s not crafting campaigns or building buzz, you can find Kristina hanging out with her dog, hiking local trails, and keeping busy outdoors.

The Spark  

CANRev Collaborative is born to help associations unlock non-dues revenue. Founded while Ed Byers worked full-time with the Canadian Society of Association Executives.

Proving the Model

Expanded to 10 partner clients, driving sponsorship sales and execution—and generating $10M in revenue for our partners.

Scaling Up

Grew to nearly 20 partner clients and delivered $30M in non-dues revenue for our clients. Also acquired the industry event Non Dues-A-Palooza.

Going Big

Expanded to 30+ partner clients and surpassed $50M in total revenue earned. Hosted Non Dues-A-Palooza in Arlington, VA and Toronto, ON—with more to come in 2026.

We believe the best ideas come from collaboration. That's why we bring energy, creativity, and hands-on expertise to every project. Whether through inspiring strategic sessions, practical workshops, or one-on-one consultation, we're committed to helping you gain actionable insights and rethink your revenue approach.

We partner with associations to turn ideas into measurable results. From uncovering new non-dues revenue opportunities to refining member engagement strategies, our approach is tailored to your unique goals. By combining data-driven insights with real-world experience, we help you make confident decisions that strengthen your organization and deliver lasting value to your members.

Ready to explore new revenue opportunities?

Let's work together to create strategies that align with your goals and drive sustainable growth for your association.

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Driving Revenue Growth for Associations That Lasts

Meet the people who make it happen

Meet Alex

Meet Maria

Meet Robyn

Meet Camila

Meet Kristina

Our Journey