Start The Conversation

Canadian Society of Association Executives Case Study

Client
Canadian Society of Association Executives (CSAE)
Year
2022–Present
Timeframe
Ongoing Partnership
CSAE has worked in partnership with CANRev Collaborative to continue evolving and strengthening its sponsorship and corporate partnership program.

Building on an established sponsorship foundation, CSAE sought to further refine its approach by creating clearer partnership opportunities, expanding engagement across multiple events, and continuing to enhance value for both sponsors and members.
The Opportunity

As CSAE’s programs and events continued to grow, there was an opportunity to further organize and elevate the sponsorship portfolio. The goal was to streamline offerings, create more cohesive partnership opportunities across events, and broaden the range of organizations engaging with CSAE.

The Partnership

Working collaboratively, CSAE and CANRev refined existing sponsorship opportunities into a clearer corporate partnership framework and introduced new ways for partners to engage throughout the year. The partnership also focused on expanding outreach to new sectors, strengthening relationships with existing partners, and exploring innovative opportunities for sponsor participation.

Through this collaborative approach, CSAE has continued to evolve its partnership program in a way that supports both organizational growth and meaningful engagement for sponsors.

Results to Date

The partnership has helped CSAE strengthen and modernize its sponsorship program by:

  • Broadening the diversity of organizations participating as sponsors
  • Enhancing sponsor experience and visibility within CSAE programming
  • Supporting continued growth and long-term partner relationships
The Results

$ k

in new revenue

new partnerships

%

increase in revenue
Testimonials
“CANRev Collaborative has been a valued partner in helping CSAE evolve and strengthen our corporate partnership program. Through a collaborative approach, we’ve been able to refine our sponsorship model, deepen relationships with partners, and create more impactful opportunities for engagement that support both our community and our mission.”
Tracy Folkes Hanson, CAE
President and CEO at CSAE