AISAP had an active sponsorship program and valuable sponsor relationships, particularly connected to its annual conference. As the organization continued to grow, there was an opportunity to:
Introduce more structure and consistency into sponsorship management
Strengthen communication and follow-through with sponsors
Expand sponsorship beyond single-event opportunities
Build a more proactive and diversified sponsor prospect pipeline
The goal was to grow sponsorship revenue thoughtfully while maintaining strong partner relationships and operational efficiency.
CANRev implemented a structured and collaborative sponsorship strategy designed to support both growth and long-term relationship building.
We streamlined AISAP’s sponsorship approach by:
Creating clearer sponsorship processes
Establishing consistent communication practices
Conducting regular sponsor check-ins
Ensuring delivery on commitments and strengthening retention
This brought greater clarity and confidence to both staff and sponsors.
CANRev supported AISAP in building and managing a stronger sponsor prospect pipeline by:
Identifying aligned corporate partners
Supporting new outreach efforts
Creating structured tracking and follow-up systems
Diversifying sponsorship revenue sources
We worked with AISAP to develop new and streamlined sponsorship offerings, including:
Enhanced opportunities tied to the annual conference
Expanded visibility options across programming
Monetization of year-round engagement touchpoints
Clearer packaging and positioning of sponsorship benefits
This allowed AISAP to extend sponsorship beyond single events into sustained partnership opportunities.
More than $100,000 in increased sponsorship revenue
Improved sponsor satisfaction and retention through consistent engagement
A growing and more diversified sponsor prospect pipeline
Clearer, more efficient sponsorship structures and offerings
Expanded revenue opportunities across conferences and ongoing programs
$ k
%
