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Author: kristina@canrevcollab.com

Your Data Is Probably Worth More Than Your Events

Your Data Is Probably Worth More Than Your Events

kristina@canrevcollab.com June 4, 2026 No Comments
Conferences get the spotlight. They’re visible. They’re social. They’re energizing. And yes, they generate revenue. But what if your most valuable asset isn’t your annual event — it’s your information?…
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Non-Dues Revenue Is a Culture Issue, Not a Sales Issue

Non-Dues Revenue Is a Culture Issue, Not a Sales Issue

kristina@canrevcollab.com June 4, 2026 No Comments
When non-dues revenue stalls, the conversation in most boardrooms sounds familiar: “We need better sales.” “Our team isn’t aggressive enough.” “Let’s hire someone with a corporate background.” But here’s what…
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