Canrev, Author at CANRev

Mid-Year Adjustments: Adapting Non-Dues Revenue Strategies When Plans Change

Canrev September 23, 2025 No Comments

Not every year goes according to plan—but that doesn’t mean your revenue has to suffer. Even the most thoughtful annual revenue strategy can be disrupted by the unexpected. A key…

Naming Rights vs. Title Sponsorships: A Strategic Distinction

Canrev July 15, 2025 No Comments

In the search for sustainable non-dues revenue, Canadian associations often turn to the usual suspects: exhibit booths, advertising, title sponsorships, and affinity programs. While these tactics work, they’re often short-term…

From First Contact to Long-Term Champion: How to Steward Sponsors Beyond Onboarding

Canrev May 12, 2025 No Comments

You’ve signed the agreement, welcomed your sponsor, and delivered on everything you promised. Now what? If your answer is “hope they renew next year,” you’re not alone—but there’s a better…

The First 5 Steps to Onboard a New Sponsor—Laying the Groundwork for a Strong Partnership

Canrev April 10, 2025 No Comments

Welcoming a new sponsor into your organization isn’t just a matter of logistics—it’s a strategic opportunity to deepen engagement, align goals, and set the tone for a long-term relationship. Whether…

The Year-Round Sponsorship Model: A Smart Approach for Canadian Association and Nonprofit Leaders

Canrev February 19, 2025 No Comments

If you’re leading an association, nonprofit, or charity in Canada, you know that securing sponsorship revenue is no longer as simple as selling event-based packages. The traditional approach—where sponsors invest…

Risk Assessment and Mitigation in Non-Dues Revenue & Fundraising Plans

Canrev January 14, 2025 No Comments

Generating non-dues revenue (or fundraising, in the case of charities) is essential for the financial health and sustainability of associations and nonprofits. But every new opportunity comes with risks. To…

Building Strategic Partnerships and Collaborations for Revenue Growth

Canrev December 6, 2024 No Comments

In our previous post, Leveraging Technology and Innovation in Revenue Generation, we explored how modern tools and approaches can transform the way not-for-profits and associations achieve their goals. Building on…

Leveraging Technology and Innovation in Revenue Generation

Canrev November 21, 2024 No Comments

As we’ve explored in our previous article, Diversification Strategies for Sustainable Revenue Growth, associations, charities, and not-for-profit organizations must continuously adapt and innovate to stay competitive and drive sustainable non-dues…

Diversification Strategies for Sustainable Revenue Growth

Canrev October 22, 2024 No Comments

In our previous blog post, we discussed Setting Clear and Measurable Non-Dues Revenue Goals. Closely tied into that foundation, this blog post explores the power of revenue diversification and outlines…

Setting Clear and Measurable Non-Dues Revenue Goals for Associations and Non-Profits

Canrev October 6, 2024 No Comments

Associations and non-profit organizations (NFPs) know that looking beyond membership dues to diversify their income stream is critical to their financial stability and growth. To effectively harness this potential, setting…

Author: Canrev