September 23, 2025
Mid-Year Adjustments: Adapting Non-Dues Revenue Strategies When Plans Change
Not every year goes according to plan—but that doesn’t mean your revenue has to suffer. Even the most thoughtful annual ...
July 15, 2025
Naming Rights vs. Title Sponsorships: A Strategic Distinction
In the search for sustainable non-dues revenue, Canadian associations often turn to the usual suspects: exhibit booths, ...
May 12, 2025
From First Contact to Long-Term Champion: How to Steward Sponsors Beyond Onboarding
You’ve signed the agreement, welcomed your sponsor, and delivered on everything you promised. Now what? If your answer i...
April 10, 2025
The First 5 Steps to Onboard a New Sponsor—Laying the Groundwork for a Strong Partnership
Welcoming a new sponsor into your organization isn’t just a matter of logistics—it’s a strategic opportunity to deepen e...
February 19, 2025
The Year-Round Sponsorship Model: A Smart Approach for Canadian Association and Nonprofit Leaders
If you’re leading an association, nonprofit, or charity in Canada, you know that securing sponsorship revenue is no long...
January 14, 2025
Risk Assessment and Mitigation in Non-Dues Revenue & Fundraising Plans
Generating non-dues revenue (or fundraising, in the case of charities) is essential for the financial health and sustain...
